Description.
GEO Flooring is an Australian Family-Owned Company, and are passionate about providing quality flooring solutions for a whole variety of commercial spaces – including Corporate Offices, Learning and Research Environments, Health and Senior Living Facilities, Retail and Hospitality Spaces.
I was hired by design agency Salted Stone to assist their in-house UX/UI designers with GEO Flooring’s brand new website.
Brief & Idea.
Creating UX design for GEO Flooring involved understanding user needs and providing a seamless browsing and selection experience.
I optimised information architecture through clear messaging, allowing users to easily explore different flooring types, filter options, and access relevant details. Clear visuals, interactive tools, and intuitive interfaces enhanced decision-making, leading to a satisfying and confident flooring selection process.
When creating UI design for GEO Flooring, I focused on showcasing their products effectively. Through strategic use of colours, textures, and imagery, I created a visually appealing interface that helped users envision how different flooring options would look in their space.
The designs prioritised ease of navigation and informative product details, enhancing the overall user experience.
Result.
Creating a successful UX/UI website for GEO Flooring involved understanding user needs and crafting an intuitive and visually appealing interface.
By prioritising easy navigation, clear product categorisation, and informative descriptions, I guided visitors seamlessly through the flooring selection process.
Thoughtfully designed user flows and interactive tools, enhanced engagement and decision-making.
With a responsive design and visually captivating aesthetics, the website ensured a delightful user experience across devices, ultimately driving conversions and establishing the flooring company as a trusted industry leader.
Related Projects.
