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For individuals

Starting a project? I design custom websites and apps that bring your ideas to life and connect with the right people.

For businesses

Custom web and mobile app design — from idea to launch — for startups and established teams.

ABOUT MY PRACTICE

How I help

Principal Product Designer (UX/UI)

I help turn ideas into digital products that are simple, clear, and easy to use.

Work with founders and teams to shape product ideas

Figure out what users actually need

Design screens that are clear and intuitive

Make sure everything stays consistent as the product grows

Balance user needs with business goals

Help teams make confident design decisions

I work mostly from my home office — so you might occasionally see a small reminder that family life happens here too.

POINTS TO CONSIDER

How am I different?

Experienced

17+ years creating simple, user-friendly digital products.

Eco-Conscious

Designing with sustainability in mind from the start.

Core strength

Practical solutions that solve real problems and support growth.

Design for everyone

I create clear, easy-to-use digital experiences that work for real people.

New websites or mobile apps

Improving existing products

Designed around user needs

Aligned with business goals

Featured work

Showcase coming soon.

ACI iPad
The NSW Agency for Clinical Innovation
My Muscle Chef - Menu Mobile View
My Muscle Chef Menu