About Me
A designer passionate about crafting exceptional digital experiences
With 17+ years of experience across insurance, healthtech, and government, I bring enterprise-grade
design thinking to every project — without the agency overhead.
My Mission
I believe great design solves real problems. My work bridges the gap between strong aesthetics and functional digital products that drive measurable outcomes.
Every project starts with real understanding — of the business, the users, and the constraints they’re both working within. I don’t just make things look good. I make them work.
My Values
My Approach Behind the Work
Four principles, one connected process — each engagement scoped to match your product’s real complexity.
01
Authenticity + Purpose
Authenticity guides every decision I make, ensuring the work I deliver is genuine and grounded in what makes each client’s product or brand distinct. This commitment is driven by a clear purpose: designing solutions that align with my clients’ goals and are built with integrity and intention.
02
Collaboration + Knowledge
Good design is rarely a solo effort. I work closely with stakeholders, developers, and researchers, drawing on diverse perspectives to shape stronger outcomes. That collaboration is only as good as the knowledge behind it — I stay close to research, testing, and industry practice so every decision is informed, considered, and grounded in evidence rather than guesswork.
03
User-Centric + Strategy-Driven
Every project starts with the people who’ll use it — their needs, behaviours, and goals sit at the centre of my process. That focus is sharpened by strategic thinking, where research and purposeful design decisions come together to create experiences that aren’t just usable, but meaningful to the people they’re built for.
04
Refinement + Craft
I care about the details — the interaction that feels right, the flow that removes friction, the interface that just makes sense. That ongoing commitment to refinement is what turns good design into work that holds up under real use and genuinely serves the people relying on it.
People first. Always.
Backed by deep expertise, designing experiences that simplify complexity and make every interaction feel clear, intuitive, and purposeful. Meet the person behind the work.
Eleonor Collins
Senior Product Designer (UX/UI)
work with me
Need to elevate your digital project?
Let’s discuss how my design system, accessibility, and product strategy skills can help your team.