Showcase
Digital design work (UX/UI)
ketch-Up: Crafting a Warmer, Safer Path to Adult Friendships
Responsive Web App
End-to-End Product Design
An empathetic responsive web case study on reducing social anxiety, designing transparent meetup discovery layouts, and increasing mobile conversion for a women’s community.
My1Health Digital Health Infrastructure
Responsive Web App
End-to-End Product Design
A human-centred UX design case study on transforming dense medical tourism intake forms, building context-aware regional selection layouts, and improving tracking transparency for medical tourism officers.
ivygo: Unlocking Monetisation, Reducing Risk & Enhancing Trust
UX Research
This UX case study details how I mapped the host journey to provide a strategic product roadmap, Core Host Dashboard and smart energy controls needed to turn a stressful EV charging chore into a profitable business asset.
Healius Digital Healthcare Portals
End-to-End Application
Enterprise Platform
A human-centred UX design case study on transforming dense diagnostic platforms, building robust clinical design systems, and improving operational accuracy.
Senior Product Designer
Enterprise Systems & Strategy
I bridge complex business logic and intuitive UX. With over a decade of experience across digital health, insurance, and media, I lead cross-functional teams to deliver scalable, accessible, and high-impact digital products.
POINTS TO CONSIDER
Why Choose Me?
Enterprise Design Systems
Architecting and governing scalable component libraries to accelerate development, eliminate design debt, and unify cross-platform products.
Accessibility & Inclusion
Embedding WCAG 2.2 compliance deeply into the product lifecycle as a core design pillar, ensuring digital equality.
Product Strategy & Leadership
Leading agile teams through data-driven heuristics, research, and iterative testing to turn complex ambiguity into market-ready solutions.
Need to elevate your digital project?
Let’s discuss how my design system, accessibility, and product strategy skills can help your team.